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Swift Direct Blinds is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
The personal information we collect might include your name, address, postcode, phone numbers, email address, IP address, and information regarding what pages are accessed and when. We may also collect other information relevant to customer behaviour, demographics, surveys and/or offers. We will not collect, store or process data that is labelled as sensitive under GDPR.
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. We review our retention periods for personal information on a regular basis.
A cookie is a small file which is placed on your computer’s hard drive which helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual enabling it to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For more information and a guide to deleting and controlling cookies, please refer to aboutcookies.org, provided by international law firm Pinsent Masons.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and helps us to identify ways to improve our website in order to tailor it better to our customer needs. We only use this information for statistical analysis purposes.
Overall, cookies help us provide you with a better and more usable website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may however limit some functionality and prevent you from taking full advantage of the website. For details on how to do this, please refer to aboutcookies.org, provided by international law firm Pinsent Masons.
We use Google Analytics to collect data on how our users are using our website and their demographics (age, gender) and interests which enables us to evaluate how our users’ behaviour varies by demographics and interests in order that we can improve our website content, marketing and services for our clients. The information generated by the cookies about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.
The Google Analytics features we implement may be based on Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting).
Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. If you prefer that Google Analytics does not collect any data from you when you visit a website that has it incorporated, information for opting out can be found on Google Analytics’ currently available opt-outs for the web.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
if you have previously agreed to us using your personal information for direct marketing or other purposes, you may change your mind at any time by writing to us, emailing us at email@example.com or updating your preferences directly on our website at www.directblinds.co.uk/preference-centre
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information which we think you may find interesting if you tell us that you wish this to happen.
We do not create derived or inferred data about people by profiling.
You may request details of personal information which we hold about you under the GDPR (previously the Data Protection Act 1998). If you would like a copy of the information held on you please email us at firstname.lastname@example.org.
If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at email@example.com. We will promptly correct any information found to be incorrect.
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